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Gloucestershire Business News

Cheltenham’s Christmas Market could be twice as long

Cheltenham Business Improvement District (BID) has submitted plans to the Cheltenham Borough Council to extend the length of the town's annual Christmas Market.

The BID has taken over organisation of the markets from the council and in February submitted plans to create a new market along the Promenade from the Long Gardens up to Imperial Square, by the Queen's Hotel.

Within that application, the BID sought to extend the days of operation from 21 days to 41 days, including setting up and dismantling.

And now the organisation is seeking to extend the number of days available for the Christmas Markets in front of Cavendish House to match that of the new market.

Pending approval of the applications, the BID hopes the Christmas offering for 2020 will include a larger Christmas market, an outdoor ice rink and garden bar providing food and beverages.

Cheltenham BID said the 41 days can be broken down into three days for construction, up to 31 days for the Christmas markets to be in operation (with markets running up until Christmas Eve) and up to seven days for dismantling.

Planning paperwork also suggests the market extension will generate additional footfall for the new ice rink, which expected to bring in more than 40,000 visitors.

It added: "All of these individual attractions will be themed and dressed to provide a clear offer and create a desirable destination and experience for Cheltenham visitors."

When the plans for the ice rink were revealed, Cheltenham BID director Kevan Blackadder, said: "We believe the ice rink and expanded Christmas markets would bring something different to Cheltenham this year."

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