For the first time in 56 years, Cheltenham Town FC will sport a special all-white kit as the home side against Leyton Orient on 15th February.

The joint initiative is designed to celebrate the life of Hollie Gazzard, who was murdered by her ex-partner in February 2014.

The Hollie Gazzard Trust is the club's charity partner for the 2019-20 season and a series of events have been planned to drive awareness of the charity's important work on the day, and to raise as much money as possible for the cause. The Trust works to reduce domestic violence and promote healthy relationships to schools and colleges, and will be working with the players and staff in the coming weeks and months.

The unique one-off kit is all white with a purple and pink trim to reflect the striking brand colours of the Trust. Inside the neck of the shirt, is one of Hollie's favourite quotes: Smile often, think big. It will form the theme of the celebration on matchday.

Mira Showers, Marchants Coaches and RK Lewis have generously donated their sponsorship to the charity's partners in order to raise even more money.

The club has invited members of the Cheltenham Town Ladies Youth squads to become the 'Flying Squad' on the day - to form a guard of honour as the players take to the field.

Supporters will be able to select their player of the match towards the end of the game on social media and the club will auction their shirt in the main bar immediately after the final whistle, hosted by broadcaster Tom Watt. The remainder of the match-worn shirts will be auctioned online by AMS Auctions. Full details of the auction will be released in the build-up to the game.

A very limited run of the shirts has been produced for sale both by the club and the Hollie Gazzard Trust. There are two designs, one of which features Hollie's face, which will be available from the Trust in due course.

Michael Duff's Robins will be playing in the shirt without the face against the East London side, and these will be available to buy through the club. Profits from the sales will be passed to the Hollie Gazzard Trust and the first few shirts are on sale now in the club's online shop.

John Finnigan, the club's commercial manager, said: "Football has the power to really make a difference in its communities and we want to do as much as we can to drive awareness of the Hollie Gazzard Trust's vital work. I've seen first hand how dedicated their team is in tirelessly improving people's lives and that's why it's important we support them as much as we can as a club.

"They are an inspiration to us and we want to use our platform for real good in our community. I hope our fans will really get behind this initiative."

The Hollie Gazzard Trust was set up by Hollie's parents, Nick and Mandy, and her sister Chloe. Nick made 45 appearances for the Robins, scoring 14 goals between 1983 and 1987, before a knee injury curtailed his career. Nick has campaigned tirelessly to make sure people are safe and tried to raise awareness of knife crime, stalking, domestic abuse and abusive relationships.

He said: "This is an incredible gesture from the club and we are looking forward to the day.

"They are having one hell of a season and it promises to be a good game. Leyton Orient sadly lost their manager to a heart attack in the close season and Cheltenham was their first game after that. The club gave them a special flag so there is good feeling between the clubs."

Cheltenham Town supporters made national headlines back in August when they crowdfunded a flag to pay tribute to Leyton Orient's late manager Justin Edinburgh, at The Breyer Group Stadium.

For more information please visit the website www.holliegazzard.org