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Gloucestershire Business News

Cheltenham puts all that jazz online ahead of festivals' return

Cheltenham Jazz Festival will run online in May but organisers hope the town's other festivals will go ahead with visitors later in the year.

A statement from Cheltenham Festivals confirmed the Jazz Festival will be digital only on May 1-2 with line-ups announced next month.

But the senior management board of Cheltenham Festivals said it hoped to bring live jazz to the town in July if coronavirus restrictions allow.

And it hopes that is just one of the physical events which can go ahead later in the year.

The Science Festival is scheduled to go ahead in June with an enhanced free stage replacing the normal interactive zones for demonstrations and debates.

Tickets will be offered for some events alongside a digital programme.

The Music Festival in July and Literature Festival in October are both planned to be held as normal with audiences.

Cheltenham Festivals statement said: "As part of our ongoing commitment to bring the arts and science to everybody everywhere, we are aiming to reach our largest audiences to date through our online platforms.

"This digital transformation will bring quality programming and some of the Festivals magic to homes everywhere."

It continued: "At least 40 per cent of our audience on the #CheltLitFest Player last year were brand new to the Literature Festival, which demonstrates the appetite for the festivals digitally and provides us with a benchmark to build on in 2021 across all four festivals and our year-round community and education programme.

"It has never been more important to support the arts and science and therefore we continue to be immensely grateful to our supporters for their help in safeguarding the future of Cheltenham Festivals."

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