Skip navigation

Gloucestershire Business News

Men’s grooming business sitting pretty with ‘Super’ deal

A men's grooming brand business from Cheltenham has revealed it is set to launch in 800 Superdrug stores.

The Cheltenham business will launch into the high street chain's stores nationwide this autumn, in what is apparently the firm's biggest wholesale deal to date.

Its range, including products such as shaving cream, beard oil, daily moisturisers and hair pomades, will go on sale this month (from October 14), with three products stocked in 800 stores, two products in 600 stores and the full 13-piece range in 375 stores.

Stephen Shortt, brand founder and chief executive officer, said: "We are delighted to now be working with Superdrug as one of the UK's leading pharmacy chains.

"The partnership will open up a new audience of younger consumers who have been asking for our products across the UK, and increase our footprint in central London, as well as across cities nationwide."

The brand's launch into Superdrug comes hot on the heels of a recent deal with Next.co.uk, as well as existing partnerships with Waitrose, Sainsburys and Ocado, and ties in with international expansion into the USA, India, China and Middle East.

Related Articles

ELECTION RESULT Gloucestershire is blue as all six constituencies are part of Conservative landslide Image

ELECTION RESULT Gloucestershire is blue as all six constituencies are part of Conservative landslide

Gloucestershire has gone blue with the Conservative party claiming a clean sweep of all six Gloucestershire Constituencies.

Punchline Comment: One of our clear priorities for the new parliament Image

Punchline Comment: One of our clear priorities for the new parliament

Regardless of who will end today in Number 10 Downing Street and will form our nation’s next government, change needs to come to our great country.

Contract wins secure £40million of new business for Gloucester-based haulier Image

Contract wins secure £40million of new business for Gloucester-based haulier

CM Downton have sealed a series of new contracts that has seen the Gloucester-based firm add £40million worth of business to its books.

Research at Gloucestershire University throws light on causes of asthma in horses Image

Research at Gloucestershire University throws light on causes of asthma in horses

Research carried out by experts at the Royal Agricultural University has revealed 113 substances that could cause severe asthma in horses.

Copyright 2019 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.