Skip navigation

Gloucestershire Business News

Cheltenham launches drive to meet demand

Picture: Ellenborough Park

Cheltenham is targeting one of the hardest-hit sectors of the economy with the launch of a new initiative to support the recovery of the town's tourism market.

Meet in Cheltenham, led by Marketing Cheltenham, is designed to attract more conference, meeting and event business to the area.

Picture: Malmaison

It follows last month's launch of We're Moving to Cheltenham, which aims to highlight investment and growth to help attract more businesses to the town.

Fresh initiative to keep Cheltenham moving 

The new Meet in Cheltenham website will provide free venue finding for businesses of all sizes or planners looking to bring events to the town, be it large delegate conferences to small meetings and team away days.

Meet in Cheltenham, which has more than 20 venues involved and more expected to join, will help to source accommodation, event space and suppliers, as well as practical destination support and advice.

Marketing Cheltenham manager David Jackson said: "The business tourism market is worth upwards of £40million to Cheltenham's economy, so our Meet in Cheltenham initiative comes just at the right time to support our venues and suppliers to bounce back after a really challenging year.

"With the superb range of venues and event spaces we have in Cheltenham and Gloucestershire as a whole, coupled with the new investment that's coming in, particularly around cyber, there's undoubtedly a huge opportunity for Cheltenham and the wider region to capitalise on the corporate event and conference market."

Business tourism contributed more than £8billion to the UK economy in 2018.

Peter Hendry, interim cluster general manager from Jurys Inn, said: "We know that Cheltenham has lacked a centralised conference desk for a number of years, so the creation of the new Meet in Cheltenham venue finding service was something we've been pushing for for some time.

"We're looking forward to working with the team at Marketing Cheltenham to really capitalise on the pent-up demand for corporate events into 2021 and beyond and to really put Cheltenham back on the map as a major UK conference and business tourism destination."

Related Articles

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Wednesday, January 20 Image

Coronavirus LIVE Updates: The latest news from across Gloucestershire on Wednesday, January 20

The latest important news and updates from across Gloucestershire as the coronavirus crisis continues.

Tewkesbury among 82 HSBC branch closures Image

Tewkesbury among 82 HSBC branch closures

The Tewkesbury branch of HSBC will close at the end of July as part of the bank's plans to restructure its network of outlets.

BPE extends deal with Gloucester Rugby Image

BPE extends deal with Gloucester Rugby

BPE Solicitors have renewed the company's relationship as an official partner of Gloucester Rugby.

Work begins on piece of Roman Gloucester Image

Work begins on piece of Roman Gloucester

Conservation work is beginning on what have been described as some of the most important discoveries in Gloucester for decades.

Copyright 2021 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.