When the DNA of your product is inseparable from the equestrian world the excitement of this week's Cheltenham Festival is irresistible.

Those whose wardrobe marks them out as one of the country set will have heard of the desirable Cotswold label that is Holland Cooper.

A browse through its website reveals beautifully executed photography showing off its now established equestrian sportswear, but it is perhaps the fabric of choice of the countryman it is most associated with.

Possibly never before has tweed been so stylishly tailored as when the former Royal Agricultural College student Jade Holland Cooper decided to transform it from functional ware to must-have items for the style-conscious.

"The Cheltenham Festival is one of the biggest events in the Holland Cooper calendar and is really important to us.

"This year marks the tenth year that we have had a stand in the shopping village which is hugely successful year on year.

"Our brand is the perfect attire for the races and the event is filled with people dressed head to toe in Holland Cooper, which for me is something I am extremely proud of," said Ms Holland Cooper, whose head office has recently moved to the famous Gloucestershire spa town. Its VIP fitting room remains in Moreton-in-Marsh.

Speaking to Punchline she added: "We launched our equestrian range last year which has been received extremely well and I can't tell you how excited I am to finally have launched a technical, performance equestrian range for both horse and rider.

"We have cultivated a huge equestrian following and proudly dressed some of the world's top riders across all disciplines and we are launching our first piece from a collaboration with Olympic medal winning, dressage rider, Carl Hester this month.

"The equestrian range will be available in Harrods this month which is really exciting for us as it will contribute to our brands ever expanding international appeal and clients."

Something about tweed will forever associate it with Britain, and this too proves a strong selling point for those prepared to search the globe for the right items.

"Although all of our tailoring is hand cut and manufactured in Britain, Holland Cooper attracts consumers worldwide, with an international customer base accessing the latest collections through our website daily."

She said: "We have come a long way since we started 11 years ago and grown our team to over 20 people. We now have our head office in Cheltenham, with our warehouse and showroom for VIP customer dressing in Moreton in Marsh. I am so proud of how far we have come and I look forward to what the future holds for Holland Cooper."