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Gloucestershire Business News

Engineering firm’s new tech deal with mobile phone business

Versarien is in the news so much you would be forgiven if you felt its super material nanene was forever ringing in your ears - well, be careful what you wish for.

Fans of the firm will now be able to pretty much achieve that end after the company signed yet another deal - which will see headphones made using its much-publicised wonder material nanene, part of the equally exciting graphene family.

The Cheltenham-headquartered engineering business which has all but cornered the market in the superconductive, super strong, super just about everything carbon-based material has teamed up with MediaDevil.

For fans of quality mobile phone accessories, which is what the company specialises in, it will no doubt be exciting news the partnership will see it launch "a new range of earphones and other audio equipment and accessories which will feature Versarien's proprietary Nanene graphene nano platelets and utilise the Nanene brand."

Small the deal may sound - but it marks another step forward in spreading the word about the potential of the product.

Callum Bush and Joe Tang, founders of London-based MediaDevil, said: "We've been working on this ambitious project with Versarien for some time and have now reached our goal of incorporating Nanene into audio products, with results surpassing our expectations.

"We hope that this partnership will be one way to bring the phenomenal advances in technology that graphene allows to everyone's daily lives."

Neill Ricketts, CEO of Versarien, said the agreement marked the first time Nanene brand would be used in consumer goods.

"Utilising Nanene, MediaDevil will not only be able to supply product with significantly enhanced characteristics, but will be able to promote the advantages of using graphene through the presence of our premier graphene brand.

"The relationship with MediaDevil is an important step for Versarien and illustrates our ability to engage both directly with commercial partners and indirectly with consumers to further promote the benefits that our Nanene branded graphene can provide."

The products, which initially comprise earphones, will be sold on MediaDevil's MediaDevil.com online platform, other online retail platforms such as Amazon, along with being supplied to high street retailers and MediaDevil's distribution partners globally.

The agreement will see Versarien's Nanene brand feature on all product packaging, for which Versarien will receive a royalty on each product sold.

In addition, the companies are at an advanced stage of launching a range of mobile phone and tablet device accessories utilising Nanene, which will also feature the Nanene branding.

Still not heard enough? Read more: Okay, but what will graphene ever do for us? 

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