The parent company of a Cheltenham brand will have its logo on the shirt of one of the biggest sports clubs in the world.

Kohler Mira, parent company of Mira Showers Kohler Co., is well-known for its Mira Showers. Now the Kohler logo will be seen by millions across the world, on the sleeves of Man Utd's new kit for the 2018/ 19 season.

Mira is a long-term sponsor of Cheltenham Town and has recently left its partnership with Gloucester Rugby.

The Kohler brand logo will feature on the sleeve of the most iconic and best selling Man Utd shirt, for both the men's and women's teams. The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global sustainability and social responsibility projects and other partner collaborations with Manchester United fans and Kohler customers and associates.

Manchester United and Kohler will celebrate the partnership with United fans around the world on 19th July when the new 2018/19 home shirt is worn for the first time by the men's team in the opening fixture of its Tour 2018 against Club America in Phoenix, Arizona.

Manchester United's group managing director, Richard Arnold, said: "It is a pleasure to welcome Kohler to the Manchester United family as a principal partner and our first shirt sleeve sponsor for both the men's and women's teams.

"Our shirt is much more than what we wear, it embodies the passion of our fans and their allegiance to the club."

David Kohler, president and CEO of Kohler Co, said: "Our partnership with Manchester United provides new opportunities to showcase the quality of Kohler products and services with passionate fans of the most far-reaching and revered sports team on the planet.

"An essential component of the relationship is our support of the new professional women's team, and we look forward to their debut and our ongoing support."