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Gloucestershire Business News

Cassette tape sales hit highest level since 2003

The popularity of the cassette tape appears to be back in vogue.

Sales of cassette tapes have jumped from 3,283 in 2012 to more than 195,000 in 2022, according to new research.

The popularity of the medium has been helped by the likes of Arctic Monkeys, Harry Styles and Florence + the Machine.releasing their music on cassette, reports Sky News.

The British Phonographic Industry found that sales of cassette tapes have increased for 10 consecutive years, although they remain much lower than vinyl.

All 20 of 2022's biggest-selling cassettes were released in that year.

Mark Burgess, founder of Flashback Records, told Sky News that at his store in North London, cassette sales had "shot up" post-pandemic.

He said that the "collectability" of cassettes made them attractive to younger generations in particular.

"People like to have an album of music that's sequenced in the way an artist originally intended it to," he added.

Paul Williams, spokesperson for the British Phonographic Industry, said: "Not long ago, people would have written off the cassette, but I think you have to learn the lessons of the vinyl market which had an incredible revival.

"It's something at a lower level, but it is happening now with cassettes."

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