Care home fitness business adapting to pandemic
By Rob Freeman | 6th November 2020
An entrepreneur who launched a £1million company when he was just 20 is reinventing his fitness business during the coronavirus pandemic.
Simon Grodentz, 32, launched Gfitness in Gloucester in 2008 providing specialist exercise and movement classes to more than 1,600 residential and care homes across the country.
He believes the work could be saving the NHS in excess of £10million a year by reducing the need for procedures for the likes of joint replacements.
But the work by a team of 80 trainers with elderly and those with dementia and learning problems has been brought to a juddering halt.
Mr Grodentz said: "Our classes were being used by around 40,000 vulnerable people in care homes and community centres across the country.
"Keeping mobile and active is essential for them and significantly reduces the affects of a wide range of physical and mental health conditions.
"But with care homes reducing visitation and many lacking the ability to run virtual classes our clients are missing out on a vital service."
Undeterred, he has switched his focus to helping vulnerable people living at home or with relatives.
He has launched Gfitness At Home to provide tailor-made routines, whatever the level of ability.
He said: "We have a staff of experienced and dedicated professionals who can work one-on-one with people in a virtual situation to provide a range of exercises and movement that we will design for their individual needs.
"This is such important work that we are determined to adapt to the current situation and make sure we provide it."
He continued: "The company was on course this year to turn over £1million. We are all having to change our thinking and ways of working.
"After the pandemic is over and things get back to a level of normality our core business will still be there.
"We will be aiming for that continued level of growth we have enjoyed over the past few years. But we will also have added another string to our bow."
For more information, visit https://www.gfitness.co.uk/
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