Caffe Nero plans to open new Cheltenham outlet - three minutes walk from one of its existing shops
By James Young | 26th September 2019
Rest easy folk of Cheltenham - if you can ever rest easy because of all that caffeine - another town centre coffee shop could be coming your way.
Plans have been submitted for a change of use of the old LK Bennett premises on the Promenade.
The plans have been submitted by Caffé Nero to turn the 212 square metre store in to what would be its third coffee shop in the town.
It would be situated a three-minute stroll from the nearest Caffe Nero, which is currently on the Regent Street-facing ground floor of Cavendish House.
The other Caffe Nero would be an eye-watering, thirst-inducing six-minute walk away - but rest easy there are four other coffee shops on the way to break the journey.
The new store would employ two full-time and four part-time staff in a prime corner plot on the Promenade and Imperial Square that is currently vacant following LK Bennett closing last month.
According to information supplied with the plans, Caffe Nero believe that the store would be the subject of 3000 customer visits per month.
It adds: "Caffe Nero in this shopping street will help to maintain the centre's viability by enabling customers to stay longer and promote shopping as a leisure activity.
"It enhances rather than damages vitality and viability. Coffee shops in general assist to reinforce retail vitality of shopping frontages, as well as reducing vacancy rates of retail premises.
"Locating a Caffe Nero in this shopping street will have no harmful effect on either nearby resident or employment amenity.
"It provides an attractive environment to take a rest and relax while shopping which is accessible to all members of the community."
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