Cabinet considers marketing strategy for Gloucester
By Rob Freeman | 2nd February 2021
A new strategy for marketing Gloucester to visitors will be considered by the city council's cabinet next week.
The tourism and destination marketing strategy includes several marketing initiatives to support the promotion of the city, including building relationships which support the visitor economy and working closely with the Gloucester Business Improvement District.
A large-scale project looking at how the city should market itself and stand out as a visitor destination is due to be launched in the next couple of months with Gloucester's culture and heritage at the heart of its messaging.
More work will be carried out on developing an events and festivals programme while research will look at who visits the city and to help identify target audiences.
The plan, which will support the work being delivered by Visit Gloucestershire and funded by Gloucestershire County Council on the recovery strategy for the region following the pandemic, will be presented to the Gloucester Marketing Steering Group at its first meeting this month.
The new group, which will work alongside the council, includes members from a range of different industries including sport and leisure, retail, accommodation and attractions.
Councillor Steve Morgan, Gloucester City Council cabinet member for culture and leisure, said: "This is a great opportunity for the council to focus on all the amazing things the city has to offer and how we can work with partners in the city to amplify their stories and messages.
"It's an interesting time for Gloucester as we look to recover following the impact on the tourism industry following the Covid-19 pandemic.
"This year will see the incredible development around King's Square take shape, that will be used as an event and performance space, and The Forum being developed with lots more opportunities to market the city ahead. "
Marketing Gloucester, which looked after promoting the city, was declared insolvent last February.
The council is asking for businesses which serve the visitor economy to give feedback on the promotion of the city through an online survey.
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