Physical media is making a comeback, with more people choosing books, CDs, DVDs and physical video games over the last year.

With physical entertainment growing in popularity with 18-24 year olds, it has overtaken digital as the UK's favourite format, as reported by Retail Gazette.

Ebay's Guide to Physical Media reports that 76 per cent of British adults have bought one item of physical media over the last year.

A further 83 per cent of shoppers between the ages 18 and 24 have bought a book, CD, DVD or video game in the last year, driven by a desire to disconnect from digital devices. Demand for vinyl has continued to grow according to the study, with a quarter of 18-24 year olds purchasing vinyl in the last year and 38 per cent of those buying records at least once a month.

Ebay has recently launched The Entertainment Shop, a dedicated area of the site to meet the growing demand for physical media.

In the run-up to Christmas, physical media sales are expected to rise even further.

What do you think? Do you prefer a book or CD or are you happy with digital media? Email mark@moosemarketingandpr.co.uk