Benson for Beds says no to Black Friday
By Sarah Wood | 15th October 2020
Bensons for Beds is to scrap Black Friday this year and replace it with special offers throughout November.
It makes Bensons for Beds, which has stores in Cheltenham and Gloucester, the latest British retailer to reject the annual sales events which came from across the Atlantic a few years ago, as reported by Retail Gazette.
Instead of limiting offers to a very short time at the end of next month, the retailer plans to run offers from early November through to 1st December.
It said it wants to avoid the inevitable crowds and queues which happen during Black Friday sales, in the light of the ongoing Covid-19 pandemic and the need for social distancing.
Bensons said it would provide the same offers online and in-store, so customers aren't forced to go out shopping if they don't want to.
The retailer said it has seen strong signs that people want to upgrade their homes this year, after spending so much time there due to coronavirus restrictions.
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