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Gloucestershire Business News

Grass carrier bags - the latest green initiative from Gloucestershire-based fashion firm

The only way is ethics for Tewkesbury-based clothing producer Weird Fish - who have gone the extra ecological mile by introducing grass carrier bags to their stores.

The grass paper bags will replace traditional single-use plastic carrier bags in Weird Fish stores and will be provided free of charge to shoppers.

Weird Fish is the first UK retailer to introduce grass paper bags, with the products offering significant ecological benefits over standard paper bags.

Grass paper is a pulp-based product that consists of at least 30 per cent grass fibres with no chemicals used in the production of grass pulp.

The production process is water and energy efficient, using just two litres of water, compared to 6,000 litres for traditional wood pulp paper production.

In total, the raw material production accounts for a 75 per cent decrease in carbon emissions compared to wood pulp.

John Stockton, Managing Director of Weird Fish, explained: "We're delighted to announce the introduction of grass paper bags to stores as the latest step in our sustainable policy, 'The Only Way Is Ethics'.

"We are proud to be the first UK retailers to introduce this bag alternative.

"While we appreciate that we still have a long way to go as a company to be able to say we are a completely sustainable brand, by continuing to take these relatively small but important steps, we become ever closer to reaching our goals."

The Weird Fish sustainable policy, which was introduced earlier this year, has already seen several initiatives implemented.

They have introduced sustainable fabrics, including Tencel, bamboo and linen and a created a partnership with children's charity Newlife to reduce the amount of unsold stock going to landfill.

Weird Fish have also sent fabric offcuts and trims to fashion university departments to recycle, are trialling plastic-free alternatives for web packaging and are working with new and more sustainable green factories

The grass paper bags, which are fully recyclable and compostable, will be used through the entire network of Weird Fish branded stores, including pop-up shops.

Customers are also able to purchase 100 per cent organic cotton reusable tote bags in-store, which are made with no bleaching, dying or printing chemicals, if they wish to opt for a longer-lasting alternative.

Weird Fish has 17 branded stores nationwide, including a new outlet at Gloucester Quays and over 1,400 stockists across the UK.

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