Baby retailer to open more Next concessions
By Sarah Wood | 18th May 2021
Maternity and baby retailer Mamas & Papas is set to open further concessions with Next.
The brand has recorded strong footfall and in-store sales since non-essential retail reopened last month, as reported by Retail Gazette.
Mamas & Papas opened its first Next concession at Cribbs Causeway in Bristol in 2018.
The brand will open a 2000sq ft dedicated space in Next's store at Brent Cross Shopping Park in London next week, followed by a concession at Next in Milton Keynes on 30th July.
The concessions provide in-store experiences such as personal shopping and car seat fittings for parents and parents-to-be, as well as stocking ranges of travel systems, children's clothing and nursery furniture.
Mamas & Papas said the partnership has worked well for both brands, and customers value the experience to touch and feel the products before buying.
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