AW20 collection set to follow pandemic success
By Sarah Wood | 29th September 2020
A well-loved Cheltenham brand has launched brand new products for the autumn, after seeing sales grow during the coronavirus pandemic.
Independent women's footwear boutique, Keith Scarrott Shoes, which is celebrating its 45th anniversary has launched an AW20 collection of shoes, boots, trainers and heels.
The business thrived during lockdown by embracing social media and online sales, doubling its month on month sales in April. Very quickly, Keith Scarrott was able to identify behavioural trends and use social media to continue to serve existing and new customers online.
Fast forward to autumn and the new collection was created by managing director, Sophie Scarrott. Attention to detail across the range focuses on bold metallics, luxurious suedes and leg-lengthening cuts.
Keith Scarrott Shoes prides itself on one-of-a-kind designs, which provide comfort and style for any occasion, from nights out to everyday wear. The shoes are all designed in the Cotswolds before being made in artisan family-owned workshops in Venice and Spain.
This year's shoot was pulled together entirely by the boutique's own staff in order to comply with Covid-19 regulations. It was styled by Sophie Scarrott, shot by one of the store's full-time employees and modelled by two part-time staff members.
Styles are available in-store at Keith Scarrott's Cheltenham Promenade shop or online.
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