Avenue Cars make short journey to new home
By Rob Freeman | 12th April 2021
A long-standing Gloucester business is settling into a new home after making the move to larger premises close to the city.
Avenue Cars, which has been part of the city's business landscape for more than 30 years, has opened its new base at Birdwood, near Huntley.
It follows a move from the City Business Centre which was owned by managing director Nick Broady and is being vacated to make way for the widening of the South West bypass at Llanthony Road.
And for Mr Broady, the move makes full use of an unusual business transaction.
He said: "I was on a timeline with the city council about being out of City Business Centre. I already owned this site - I bought it on a curry night in 2003.
"I've rented it for all those years and it was a necessity to find a new site for head office.
"It's a great set-up. It's a great position coming in from the Forest, 10 minutes from the old site and five minutes from Highnam."
He continued: "Previously we just had a unit. Bikini Bathrooms rented the space I was going to use for the cars so we moved round the side. We spurred off into a few other things and we built the commercial property side.
"The market place has changed with a lot of it done online, but when people come here they will be delighted with what they find when they come to buy a car."
The retail operation at Birdwood will be run by Andrew Perry whose father Mr Broady credits with teaching him the trade after giving him his first job in the industry.
"He's young, he wants to work and grow it again - he reminds me a lot of myself," he said. "He's got every opportunity and I am right there to support him."
That support is based on years of experience from when Mr Broady switched from running garages for other people to his own business, originally in Mercia Road and then London Road before the move to Llanthony Road 15 years ago.
And he credits those years of providing good service as the secret to Avenue Cars' success, even in changing times.
"Our older clientele remember Avenue Cars as the garage in the city with the sports cars," he said. "Before the internet came along, we had a double page in Auto Trader and we had people travelling for miles.
"We had the cars which people would travel for so people know us.
"There is a massive amount of knowledge out there now with people. You press a button on the internet and everything's there."
He continued: "Avenue Cars thrives on 33 years of customers and referrals. People know if they want something we can sort them out. Being in Gloucester for so long and being a Gloucester boy helps.
"I would say more than 50 per cent of our business every month comes from previous customers and recommendations."
And he feels that experience enables the business to provide whatever people are looking for in a car.
"I've got a lot of contacts and leasing companies and garages we still buy off regularly," he said.
"We have a great source of vehicles and it is any vehicle, but we do like to make sure every car is 100 per cent and it's all been checked in the workshops and prepped properly."
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