Asics sales fall as stores reopen
By Sarah Wood | 19th August 2020
A rise in exercise during lockdown hasn't translated into increased sales for sportswear brand, Asics.
The Japanese brand, which has a store in Gloucester Quays, has reported a fall in sales as it continued to struggle with trading amid the Covid-19 pandemic.
Asics reported a 21.5 per cent sales drop to £1.06 billion in the quarter ending on 30th June. It also reported an operating loss of £280 million, compared to operating income of £620 million for the same period last year.
But online shopping was still up, with Asics reporting a rise in online sales rise of 139 per cent in Europe.
During the three month period, sales of performance running products were down 15.1 per cent, while sales of core performance products were down 25.5 per cent and sports style sales were down 22.7 per cent. Sports equipment sales suffered the biggest decrease - at 36.3 per cent.
Sales in Europe weren't hit as hard as the company's homeland - with sales in Europe down 20.5 per cent, while sales in Japan fell by 24 per cent.
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