Asda is set to stock products from Claire's in over 500 supermarkets across the UK.

The announcement follows a successful pilot of the partnership at 10 Asda stores in autumn 2020, as reported by Retail Gazette.

The supermarket will stock Claire's products including cosmetics, hair and fashion accessories, as well as seasonal lines for Christmas and back-to-school.

Claire's, which has stores in Cheltenham and Gloucester, called the move into Asda stores a "natural fit".

It also said the partnership brings Claire's "within reach of even more customers in even more locations where they live and shop".

Asda said the partnership will allow customers to save time as well as money, giving them chance to pick up the products alongside their regular grocery shopping.