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Gloucestershire Business News

Apricot heads to Cheltenham shopping centre

The Regent Arcade in Cheltenham has been chosen by up and coming women's fashion brand Apricot to be the location for the latest company run store.

Opening next month next to H & M at the High Street end of the Arcade, Apricot brands itself as a unique and growing women's fashion brand making hot new trends affordable for everyone.

All of Apricot's clothing and accessory pieces are made using their in-house designs coupled with fabrics from around the world.

Regent Arcade centre manager Scott Lahive said: "Apricot choosing Regent Arcade is testament to the hard work we have put in behind the scenes. Their other stand-alone stores are located in very high-profile locations such as Bluewater, Lakeside and Westfield London so this is a huge coup for us and Cheltenham shoppers."

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