Skip navigation

Gloucestershire Business News

Ann Summers to launch underwear marketplace

Ann Summers is to launch a new online underwear marketplace this month.

The lingerie retailer, which has stores in Cheltenham and Gloucester, said the platform will launch with 15 brands, including Calvin Klein and Curvy Kate. It will be the only site selling just underwear in the UK, as reported by Retail Gazette.

The new site, Knickerbox.com, which will not sell adult toys, will go live on the late Ann Summers founder Jacqueline Gold CBE's birthday on July 16.

Ann Summers said the platform was a solution to the challenge of its online business being restricted by Safe Search, reducing the visibility of the site due to its range of adult toys.

It said the new platform will be the ultimate 'House of Underwear' with carefully selected brands which align with Ann Summers' own ethos and values - ethical, inclusive, fun and female founded.

The retailer's new brand KBX, a range of underwear, loungewear and nightwear, will also be available to purchase on the platform.

Related Articles

Gloucester leader

Gloucester leader "concerned" over £1.14m gap in commercial property income

He said the portfolio needs to work harder to pull its finances out of the woods

EXCLUSIVE:

EXCLUSIVE: "Persimmon road closure is killing our business"

Customers and suppliers sent round in circles, says company boss.

BREAKING: global software error in USA hits Gloucestershire business Image

BREAKING: global software error in USA hits Gloucestershire business

Windows wipeout triggers chaos amid "massive" failure.

Annual quiz raises £2,000 for two charities Image

Annual quiz raises £2,000 for two charities

Quiz buffs helped raise a fabulous £2,000 for two Gloucestershire charities at an annual event last night (Thursday).

Copyright 2024 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.