Activate appointed for Cheltenham Quadrangle project
By Matt Hall | 29th April 2021
Placemaking consultancy Activate has been appointed by Associated British Foods (ABF) to create and deliver a comprehensive occupier engagement programme for the Quadrangle in Cheltenham.
The mixed-use 70,000 sq ft development is due to be completed this month, and boasts four floors of office space, two floors of retail and a rooftop restaurant.
Activate is led by industry experts Andrew Sparrow and Esther Worboys and said to offer specialist placemaking and destination marketing services to regenerate, repurpose and enliven assets.
The programme for the Quadrangle hopes to promote collaboration, wellbeing, and enrichment among the business space's occupiers, with the ultimate goal of improving employee satisfaction and productivity.
Andrew Sparrow, director of placemaking at Activate, said: "The first phase of the community and occupier engagement programme will consist of building relationships with local stakeholders, including the Council, BID, Cheltenham Festival Organisers and the Friends of Imperial Gardens, as well as interim pop up opportunities in any vacant ground-floor commercial units.
"In the longer term, and once occupiers have begun to move into the office units, Activate will also organise networking and social events, introduce Fitwel and other health and wellbeing activities, meet ESG targets through incorporating things like sustainable travel initiatives, and strengthen internal communications with and between occupiers."
Kevin Seville, head of Property - Pensions at ABF, added: "The sensitive redevelopment of the Quadrangle is creating a fantastic mixed-use destination in the heart of Cheltenham, providing attractive workspace, retail & leisure and amenities for occupiers and visitors.
"An essential part of making the building the primary destination to work and relax in the town, is to have a creative community engagement strategy that brings the building to life and creates a thriving community amongst its occupiers. The experience and creativity of the Activate team will help us deliver that."
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