A global accountancy group, which owns businesses in Gloucester, Cheltenham and Dursley, is to re-brand as Azets.

The rebrand is set to create the UK's largest network of local offices and offer a major presence in the UK accounting and business services market.

Leading firms, Baldwins (which has several offices here in the county), Wilkins Kennedy and Campbell Dallas, along with all associated companies, are rebranding as Azets.

Blick Rothenberg, which is shortly celebrating its 75th anniversary, will retain its name within the Azets business.

The business added that unifying the brands represents the next phase in their development. It follows significant investment in technology, to enable a digitally enhanced yet personal approach to client service.

Dawn Marriott, CEO of Azets Group, said: "I am delighted to announce this milestone in our growth story today. We have now combined the strength of our individual entities, along with our UK heritage and our contemporary European name across seven countries. Unifying our brands was the next step in our groups' development, enabling our 6,500 people to deliver a service of outstanding professional quality.

"This rebrand reflects the vision we set ourselves to be smart, effective and efficient partners to our clients. It allows us to demonstrate clearly who we are and to deliver the benefits of scale, whilst retaining our foundations and what sets us apart, the delivery of a personalised and localised service through our dynamic and collaborative teams - it's a win for our 120,000 clients and for us."