One of Gloucestershire's quirkiest customs has received the stamp of approval.

The world-famous Cheese Rolling event at Coopers Hill that draws crowds and participants from around the world has now been featured on a special edition Royal Mail stamp.

Released as part of a Curious Customs promotion, the Cheese Rolling stamp is one of eight that celebrate the alternative side to British life.

Other curious customs include Cumbria's World Gurning Championships, Bog Snorkling in Wales and the Padstow May Day parade.

It has received a glowing thumbs up from MP Laurence Robertson, whose Tewkesbury constituency contains Coopers Hill.

I’m happy to announce that the Cheese Rolling is being celebrated by the Royal Mail in their new 'Curious Customs' stamp collection. The Cheese Rolling is one of the many quirky traditions that make our countryside such a great place to live. pic.twitter.com/lQ3gjzZbJk

— Laurence Robertson (@lrobertsonTewks) July 10, 2019