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Gloucestershire Business News

€100 billion asset fund agree sponsorship with Forest Green Rovers

Forest Green Rovers have agreed a sponsorship deal with a Luxembourg-based asset management company that looks after more than 100 billion euros.

CANDRIAM are a part of the New York Life Insurance group, a company that is listed in the top 70 firms on the US Fortune 500 listings.

They currently manage assets worth €115billion with more than 500 professionals working out of offices in Luxembourg, Brussels, Paris and London serving 20 countries across four continents.

CANDRIAM are a pioneer in Environmental, social and corporate governance investments, a set of standards for socially conscious investors with ethics and sustainability at its core.

In a statement confirming the deal the company said they had agreed "a sponsorship deal with Forest Green Rovers, the greenest football club in the world.

It added: "The partnership highlights CANDRIAM's commitment to sustainability."


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Naïm Abou-Jaoudé, CEO at CANDRIAM and New York Life Investments International, said: "ESG and sustainability have been at the centre of our business for the last 20 years.

At CANDRIAM, we are always on the lookout for organisations that are ahead of the curve when it comes to respecting the environment, society and promoting sustainable development.

"CANDRIAM is proud to team up with Forest Green Rovers and wants to support its development by becoming its first non-British partner.

"We are really impressed by the success of the club, which sets an example for bigger clubs.

Forest Green Rovers chairman Dale Vince

"Our sponsorship is evidence of our strategy of supporting sustainable initiatives that can have a genuine impact at a grass-roots level."

Forest Green Rovers are owned by green energy group Ecotricity and boast UN climate ambassador Dale Vince as its chairman.

They hit the headlines by becoming the first vegan football club in the world when they banned red meat shortly after Mr Vince took control of the ailing club in 2010.

They have since spent considerable amounts of money on improvements on and off the field that led to promotion in to the Football League in 2017.

According to their latest set of published accounts, for the year ending April 30 2018, Forest Green recorded 'sponsorship and advertising revenues of £2.4 million which was 49 per cent of turnover.

CANDRIAM will have pitch-side advertising boards as part of the sponsorship deal and assist with the organisation of client events at the club.

Henry Staelens, CEO at Forest Green said the club were thrilled to welcome CANDRIAM as sponsors and said the two companies' shared ideals made them the perfect match.

He said: "As the greenest and most sustainable football club in the world, Forest Green Rovers works hard to bring together football and environmental consciousness in a way that no one else is.

"We are thrilled to have the support of Candriam, an organisation which shares our commitment to socially responsible action, and we look forwards to partnering closely with them in the future."

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