It would be easy when you have helped build a business from £75 million to £120 million turnover to rest on your laurels - but some people just are not like that.

Jonathan Viney joined Mitcheldean-based Simplicity back in 2015 - founded by David Thornhill and Tim Atkinson - and became a well-known face in the county's business community over the next few years.

His role, to lead the customer acquisition, marketing and account management teams to retain the customers, followed on from a decade running a sales consultancy working with SME and large companies in UK, Europe and Middle East.

For Mr Viney the thrill of working with other businesses and teams to help them grow their operations - and the feeling there was a gap in the market for such a player - was too much to ignore.

Which is why he has launched JV Consultancy. With the coronavirus in mind the timing, he admits timing was not ideal. But, on reflection, the service he is offering might actually prove critical for businesses as they plan their re-launch post pandemic.

"You know when the time feels right to launch the service that many companies need, I just hadn't realised it would be at the same time as the whole world has to change, so actually every company will need to review there business strategy and make sure the sales strategy fits the new plan.

"Not many people have been through such changes and can describe the sale vision and help to change the team to deliver," said Mr Viney.

He added: "For the last 15 years, we have enjoyed sharing our vast experience and success leading, building, and even dismantling sales teams in B2B sales within SME businesses to Global organisations.

"The support includes delivering significant value through developing and managing the senior strategic relationship.

"In addition to effective sales management, we achieve success through designing change plans to meet company objectives to increase market share or launch in new markets and or defend against new competitors.

"The key strengths are in developing and managing B2B sales for direct and in-direct channels delivering success through strong sales leadership with a very active approach to leading by example, coaching, and a clear focus on the critical KPI's.

"We look at your business plan and goals, then translate them to your specific business to develop your strategic sales vision and plan to deliver the changes we agree that will work for your company.

"We achieve success by breaking new ground, developing the sales team's skills, working practices, and culture and ensuring improved sales results.

"The significant difference about us is that we will not only suggest what you can change, but we will also help you make the changes."

In particular JV Consulting can help firms improve their sales performance, define sales strategies to achieve company goals, define the process to move from product to solution sales, increase market share, achieve growth targets and replicate top performance.

Customers might be looking to tackle issues including an underperforming sales team, entering a new market sector, competitors changing the game leaving others missing out and a feeling that "the company has just bobbed along for years and the leaders just what to know if there are better ways to win more business".

"Each company is different, therefore each solution depends on the capability of the directors whom lead the business and how much change they can manage, not all change is right.

"I then help get the right people in the right roles with the right competencies and set up the optimum management tools to enable the company to run it themselves," said Mr Viney, whose early track record has proved to himself (and his customers) his model works.

"I helped a marketing and creative agency almost double their sales in one year," said the 55-year-old who also works on the promo board for much-love charity Pied Piper.

"We asked one customer why it was buying from a printing company in Bristol, changed the way they sold and what they used as the reason to buy and their profit increased by over 50 per cent after 12 months

"We worked with a business consultancy to gain additional work from a very large corporate client by working the customer and the relationships they had, which they didn't realise would help them gain new work."

He added: "Before the pandemic it was exciting, now I am looking to approach the way to win customer differently. Then on reflection, there will be more opportunities and now is the time to be planning that strategy, not leaving it until things are sort of back to normal."