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Gloucestershire Business News

Sportswear retailer lifts lid on multi-million-pound investment

A sportswear specialist which sells its products around the world is continuing its bid for world domination following a move to new premises and a £3million of investment earlier this year.

Maker of stylish snowboarding, skiing, helmets and goggles - Ruroc - is the firm with big plans.

The business has recently expanded into a refurbished industrial unit on Barnwood Estate in Gloucester to accommodate its growth, moving from its old base at Brunel Court, Waterwells Business Park.

"We had a £3m investment from BGF as we're growing rapidly. We've got over 40 staff now and are releasing three new core products to the range next year," said Daniel Rees, the co-founder and chief executive officer of Ruroc.

BGF (Business Growth Fund) describes itself as the UK and Ireland's most active investor in growing businesses.

Ruroc has sold its stylish helmets and goggles to more than 82 different countries and is working to develop its market in China, South Korea and Japan.

"UK business only accounts for 10 per cent of our revenue, 50 per cent of the revenue is USA. Growth in foreign countries since the start of this season has been 100 per cent. With huge growth in France, USA, Poland and Canada," said Mr Rees.

"We have new distributors in Argentina, South Korea and China. We have in-house social media managers for Japan, Russia, China, Italy, Germany, France, Spain, Netherlands, Sweden, Finland, Denmark, Norway."

It has taken a 10-year lease on its new headquarters where it has based its distribution and design team. The deal was handled by property consultancy Knight Frank.

The Barnwood Estate is a short distance from both Junction 11a of the M5 and Gloucester city centre.

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