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Gloucestershire Business News

Yum Yum cracks the Easter egg market

The chocolate Easter egg market is valued at a massive £220million in the UK economy alone with retailers selling over 80,000 million chocolate eggs.

And last year, the UK spent 10 per cent of the yearly total of chocolate spending on Easter eggs alone with overall sales rising by 8.6 per cent.

Jacqui Bozzard (pictured), founder and co-owner of Stroud-based Yum Yum Fine Foods, the sustainable chocolate and cake business, has made 100 Easter Eggs for the 2017 season.

Primarily she attends and sells at various local markets year-round and festivals during the summer, also garnering business contacts for future partnerships.

Jacqui and husband Phil began the business in 2013, using accounting software FreeAgent for the business book keeping and accounting.

Originally selling Christmas cakes, Jacqui soon realised the potential in widening their offering to hampers and took up classes to become a chocolatier- not knowing that Easter eggs would become a key seasonal offering.

Turning your passion into a business is no easy feat, and Jacqui puts the success down to taking slow and steady steps and being able to leverage the knowledge and experience of her immediate business community.

Yum Yum Fine Foods decided to sell their products at markets, instead of opening up a shop on their own, which has enabled them to tap into a network of other traders with extensive knowledge of the do's and don't's of the industry.

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