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Gloucestershire Business News

Why size matters as The Bigger Printing Company continues to make a huge impression

Even in these days of digital advances, there are clear signs just about everywhere showing why printed products are here to stay - just ask The Bigger Printing Company.

From sports grounds to retail developments, shop fronts to universities, the state-of-the-art equipment - including two impressive flat-bed printers - at the company's modern Cheltenham HQ is more than a match for 21st century gadgets and gizmos.

David Bowen, the head of brand, marketing and operations at The Bigger Printing Company, said: "For a few years there's been the suggestion that print is dying, but there is always going to be a demand for large format print, which is what we specialise in.

"That's especially the case with big outdoor print where it can be so much more cost effective than digital boards.

"People thought you'd have big LCD screens at the sides of motorways replacing bill boards, but that's not happened.

"People always need things for presentations. For instance, we do a lot of A1 and A0 boards for architects who need to be able to pass something on for someone to look at, rather than pointing at a screen.

"Without doubt, print has still got an important place in the modern world, as the gains we've made this year bear out."

After a successful 2016, The Bigger Printing Company is looking forward to its continued involvement in major projects such as The Brewery Quarter redevelopment in Cheltenham.

The company has produced and installed more than 200 hoarding panels in a series of phases to accommodate the changes in the construction site's size and positioning.

"Last year went really well," said David. "We took on more staff and we've picked up some substantial new clients, so there are lots of reasons for optimism in 2017.

"As a local company, we've been immensely proud to have been involved with producing the hoardings and display boards for The Brewery.

"Our flatbed printers mean we can print directly to the really big boards, rather than having to print on to vinyl and then mount that on to boards, which you'd have to do if you didn't have them.

"Our largest flatbed can print up to three metres by 2.5 metres. Our roll materials are available in a variety of widths, and we are able to print and cut as long as required.

"Because of the change in size and shape of The Brewery site, the hoarding panels needed to be adjusted, they couldn't all be the same size.

"It was a little bit like playing the tile-matching puzzle game Tetris, because we had to find ways to fit all the panels together, which was a challenge, but it offered us a fantastic opportunity to showcase what we have to offer."

One of the biggest growth areas for The Bigger Printing Company this year is expected to be within the construction industry.

For the first time, the company exhibited at last year's Build Show at the NEC as part of a proactive approach to winning more valuable contracts, a move that could pay dividends if new legislation in France triggers changes to UK law.

"There was a lot of talk at the show about a new law for construction sites in Paris," said David.

"They have to have a mesh banner that either shows what the new development is going to look like, or what the building looked like before construction started, in order to keep with the aesthetic look of the area.

"If that happens here, you couldn't do that with a digital screen because it wouldn't be big enough. You'd have to do that in print and you'd have to be able to stitch the mesh banners together.

"We'd be able to produce that incredibly quickly, and cost effectively, and the banners could be put up and taken down very quickly."

For more information about the Bigger Printing Company, visit www.biggerprinting.co.uk  or telephone 01242 528868.

Picture: David Bowen, Sebastian Stanley and Anna Coffey from the Bigger Printing Company

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