Skip navigation

Gloucestershire Business News

Tour of Britain presents business opportunities

The world's top professional cyclists race will provide the chance for Gloucestershire businesses to get involved.

Cheltenham is hosting the penultimate stage of the OVO Energy Tour of Britain this year when the cyclists race through the Cotswolds to arrive in the spa town on Saturday 9 September.

It is the first time Cheltenham will be a stage finish of the Tour of Britain (TOB) men's race.

Residents and visitors to Cheltenham not only have the chance to get up close to the world-class race, but to also see the town transformed for another major festival, celebrating cycling, accessible to all.

A variety of sponsorship and business partnership packages are going to be available from finish line tickets and corporate hospitality, to naming rights for the festival and the Tour of Britain stage.

Many of the packages feature exclusive opportunities not available on general sale, such as seats in front of the finish line, or one of four tickets to ride in the guest car for the full Stage.

Tracey Crews, director of planning at Cheltenham Borough Council said: "To make the very best of this world-class event, we have a comprehensive package of business partnership opportunities available to suit all budgets, from finish line tickets and corporate hospitality, to naming rights for the festival and the Tour of Britain Stage.

"This is a thrilling and high profile event for Cheltenham that will have an international reach, attracting large numbers of visitors to our town."

There are also one and three-year packages available to help support the event and make it a huge success for the town and the local community.

As well as having some of road cycling's world-class greats in town, the festival will also feature competitions, a street fair, a demo zone, a kids zone and much more besides, encouraging everyone to get onto two wheels. Organisers are expecting thousands of people to flock into the town to enjoy the festivities.

For more detail go to cheltenhamcyclingfestival.org.uk 

Related Articles

Brexit uncertainty hits business confidence

Just over a year after the UK's decision to quit the EU, business confidence in the West of England has plummeted, according to a new survey.

Click here for more details

Warning to drivers: leave enough room for cyclists or face prosecution

Police are launching a crackdown on motorists who drive too close to cyclists in Cheltenham.

Click here for more details

Start the bidding: offers invited for Sub Rooms

One of Gloucestershire's best known entertainment venues is being advertised for sale amid continuing uncertainty over its future.

Click here for more details

Map and guide published in fresh tourism drive

A new-look free map and guide to Cheltenham has been launched by Cheltenham BID as part of an attempt boost tourism.

Click here for more details

Copyright 2017 Moose Partnership Ltd. All rights reserved. Reproduction of any content is strictly forbidden without prior permission.