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Gloucestershire Business News

National shortlist glory for Weird Fish

Clothing brand Weird Fish is celebrating after being shortlisted for a major award.

The Cheltenham-based business is in the running for the Best Multichannel Retailer Under £25m Turnover prize at the Drapers Digital Festival 2017.

The category recognises a business that has proven most effective use of different channels across the business, including the company website and other online portals such as Amazon and eBay.

This award examines the online customer experience, monitoring the ease of website use, delivery time, product photography, product information and returns policy.

This is Weird Fish's second digital awards nomination and its fourth time being shortlisted in the awards overall.

John Stockton, managing director at Weird Fish, said: "We are so proud to sit alongside some of the most innovative multi-channel retailers.

"To be recognised amongst such impressive and established brands is a great achievement and we are excited to hear the winning announcements in April."

For the first time, Drapers' two longstanding events, the Digital Forum and the Drapers Digital Awards, will be combined into the Drapers Digital Festival 2017.

The festival will be the world's biggest gathering of fashion multichannel professionals.

The awards ceremony will take place on Tuesday, April 25 at London's Hilton Bankside Hotel.

Picture: Weird Fish at the 2015 Draper Awards

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