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Gloucestershire Business News

Fashion retailer sees big growth in sales

A Gloucestershire based fashion clothing retailer has reported a 27.2 per cent rise in group revenues.

SuperGroup, which owns the iconic Superdry brand and Cult Clothing stores, was upbeat in a trading statement for the year ending 29 April.

It said the brand's "global footprint" has benefited from the weakness of the pound.

SuperGroup, which has its headquarters in Cheltenham, reported: "The impact of currency changes continued to account for approximately one third of the reported growth in each of the group's sales channels.

"Within retail, the strong positive sales momentum has been maintained throughout the fourth quarter delivering like-for-like sales of 9.4 per cent."

There are now 555 Superdry branded store locations. The SuperGroup board anticipates the full year profit will be in the range of £86-£87million in line with market expectation.

Euan Sutherland, SuperGroup chief executive officer, said: "We remain focused on the consistent execution of the strategy outlined in early 2015. This global multi-channel growth strategy balances opening stores, developing new wholesale partners and driving our strong e-commerce proposition to expand the reach of the brand and further diversify our business model.

"FY17 has seen another good year of sales and profit growth. This has been achieved by improving our product ranges and introducing new categories to excite, inspire and maintain the brand's relevance while, in parallel, investing in our development markets and improving our infrastructure.

"With a clear strategy and a number of long term opportunities to establish Superdry as a global lifestyle brand we remain confident in the continued delivery of sustainable revenue and profit growth."

Nigel Jobson, head of property at SuperGroup, will be appearing as one of the guest speakers at the Gloucestershire Business Show next week.

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