Clothing brand launches new social media campaign
3rd March 2017
Weird Fish has launched a brochure dedicated to its unique Macaroni fabric.
The Cheltenham-based clothing brand's 'Book of Macaroni' details the entire Macaroni range for men and women, including the best-selling Macaroni sweatshirt.
To launch the new brochure, Weird Fish is encouraging fans to share photos of different activities on social media, ideally while wearing Macaroni.
Using the hashtag #whateveryourweekend, fans will be able to engage with the brand and be part of the campaign that there's a Macaroni to suit every weekend activity.
John Stockton, managing director at Weird Fish, which is continuing to go from strength to strength, said: "We're so proud of our unique Macaroni fabric that we are celebrating it with its very own book.
"The slow-spun, feel-good favourite has continued to evolve over the years, whilst retaining its iconic look.
"Whether you're walking the family dog, enjoying the great outdoors on a camping trip or watching the kids play football on a cold Saturday morning - whatever your weekend, we have a Macaroniā¢ for you."
Weird Fish boasts 13 branded stores and stockists include Debenhams, Cotswold Outdoor and Blacks Leisure.
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