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Gloucestershire Business News

Can you taste the difference? New low alcohol wine hits the shelves

A new range of virtually alcohol-free wine has been launched by a supermarket giant in response to increasing demand from customers.

Tesco, which has stores throughout Gloucestershire, said the wine has an alcoholic content of less than 0.5 per cent but is virtually indistinguishable in terms of taste from their alcoholic counterparts.

The new range, which is exclusive to Tesco, includes Cabernet Tempranillo, Grenacha-Rosé and a Sauvignon Blanc.

Tesco's master of wine James Davis said: "With the consumption of alcohol in the UK down by 18 per cent over the last decade, we're seeing an increasing numbers of customers who want to enjoy the social aspect of having a drink, and are looking for a quality wine drinking experience, but without the alcohol.

"In recent years we've seen improvements in the quality and range of low and no alcohol ciders and beers, which have put wine firmly in the shade.

"This is the first wine range of its kind sold by a supermarket, which offers customers a real comparable alternative to popular varieties like Cabernet Sauvignon, Grenache rose and Sauvignon Blanc, without any compromise on taste."

The new wine has been developed in partnership with international wine producers Felix Solis, and use a new innovative spinning cone technique that gently removes the alcohol, without sacrificing the aroma, quality and flavour profile of the wine.

Until now most non-alcoholic wines have been fermented until they reach the point where they are about to turn alcoholic, so the liquid never actually becomes wine, or have the alcohol removed to be replaced with a number of sugars and artificial flavours to bring back the flavours lost through the process.

The wines will be available in over 700 stores across the country and online and will be priced at £3.00.

What do you think? Email: mark@moosemarketingandpr.co.uk 

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